About EE

As we all make the move away from fossil fuels and toward clean, renewable energy it will cause some confusion initially but with the right assistance, guidance and support it will start to make sense. 

We will work hard to help everyone "make the switch".

Actionable Information You Need

We will do our best to bring you real and actionable information to help you make smart decisions.

Curated Documentation

The documentation is being gathered and organized. We are planning to make available information (from the source) that will help you stay on top of the news and make good decisions. 

Online Community

Our online community is preparing for lively conversation and information sharing. Coming soon.

Small Teams Workshops

We will begin offering small teams workshops soon. More details to come.

1:1 Advisory

We will begin offering 1:1 advisory meetings soon. More details to come.

You Deserve Real and Actionable Solutions

Frequently asked questions

You’ve got questions. We’ve got answers. (Probably 🌞)

What does it mean to "electrify everything"?

"Electrify everything" refers to a strategy aimed at reducing greenhouse gas emissions by replacing systems that rely on fossil fuels (like oil, natural gas, and coal) with systems powered by clean, renewable electricity. This concept is central to efforts to combat climate change and transition to a sustainable energy future.

Key Components of Electrification:

  1. Transportation:

    • Transitioning from internal combustion engine vehicles to electric vehicles (EVs), including cars, buses, trucks, and even ships and planes.

    • Expanding charging infrastructure to support widespread EV adoption.

  2. Buildings:

    • Replacing natural gas or oil heating systems with electric heat pumps for space and water heating.

    • Using induction stoves instead of gas stoves for cooking.

    • Improving energy efficiency to reduce electricity demand.

  3. Industrial Processes:

    • Electrifying manufacturing and production processes, such as electric arc furnaces for steelmaking or electric boilers for heating.

  4. Energy Generation:

    • Shifting from fossil fuel-based power plants to renewable energy sources like solar, wind, and hydropower.

    • Deploying energy storage systems (like batteries) to manage variability in renewable energy supply.

  5. Grid Modernization:

    • Upgrading the electrical grid to handle increased demand and integrate distributed energy resources.

    • Implementing smart grid technologies for better efficiency and reliability.

Benefits of Electrifying Everything:

  • Reduced Carbon Emissions: Electricity from renewables produces little to no greenhouse gases compared to burning fossil fuels.

  • Improved Air Quality: Eliminating combustion reduces harmful pollutants that cause respiratory and cardiovascular issues.

  • Energy Efficiency: Electric systems are often more efficient than their fossil fuel counterparts.

  • Cost Savings: Over time, renewable electricity can be cheaper than fossil fuels, especially as technologies improve and scale.

Challenges:

  • Infrastructure Investment: Significant upgrades are required for power generation, transmission, and distribution.

  • Renewable Energy Capacity: Scaling up renewable energy production to meet increased electricity demand.

  • Upfront Costs: Replacing existing fossil fuel-based systems with electric alternatives can be expensive initially.

  • Energy Storage Needs: Ensuring reliable energy supply despite variability in renewable sources.

Electrifying everything is a foundational pillar of decarbonization strategies worldwide, but it requires coordinated policy, technological innovation, and community engagement.

Why should I "electrify everything"?

Electrifying everything is a powerful personal and societal step toward addressing climate change, improving energy efficiency, and reducing dependence on fossil fuels. Here's why you should consider electrifying your life:


1. Combat Climate Change

Fossil fuel use is the largest contributor to greenhouse gas emissions, which drive climate change. Transitioning to electric systems powered by clean energy significantly reduces your carbon footprint.

  • Example: Switching from a gas car to an electric vehicle (EV) powered by renewable energy can cut your transportation-related emissions to nearly zero.


2. Save Money Over Time

While the upfront costs of electric appliances, vehicles, and systems may be higher, they often have lower operating and maintenance costs.

  • Electric Cars: Charging is typically cheaper than gasoline, and EVs have fewer moving parts, reducing maintenance costs.

  • Heat Pumps: Electric heat pumps can be more energy-efficient than traditional heating and cooling systems, leading to lower utility bills.


3. Improve Air Quality and Health

Burning fossil fuels in vehicles, buildings, and power plants produces harmful air pollutants. Electrification eliminates local emissions, leading to:

  • Cleaner indoor and outdoor air.

  • Reduced risk of respiratory and cardiovascular diseases.


4. Increase Energy Efficiency

Electric systems are generally more efficient than their fossil fuel counterparts.

  • Electric Motors: Far more efficient than internal combustion engines.

  • Heat Pumps: Use energy more effectively by transferring heat rather than generating it through combustion.


5. Support Renewable Energy

Electrification aligns with the global transition to renewable energy sources like solar and wind, which produce little to no emissions. By electrifying your home and transportation, you enable easier integration with renewable energy systems.


6. Future-Proof Your Lifestyle

Many governments are implementing policies and incentives to promote electrification and phase out fossil fuel systems. Electrifying now positions you ahead of regulatory changes and market shifts.

  • Examples include bans on gas appliances, incentives for heat pumps, and EV subsidies.


7. Enhance Comfort and Convenience

Modern electric technologies offer better performance and user experience:

  • Induction Stoves: Provide precise and quick cooking control.

  • Electric Heat Pumps: Offer consistent and reliable heating and cooling.

  • EVs: Deliver smooth, quiet rides with instant torque.


8. Contribute to Energy Independence

Electrification reduces reliance on imported fossil fuels, strengthening local energy resilience and enabling the use of domestic renewable resources.


How to Start Electrifying Your Life

  • Replace fossil-fuel appliances with electric alternatives (e.g., heat pumps, induction stoves).

  • Upgrade to an electric vehicle.

  • Consider installing solar panels or participating in green energy programs.

  • Opt for smart home technologies to manage energy use efficiently.

Electrifying everything isn’t just a personal choice—it’s a meaningful contribution to a more sustainable, healthier, and economically stable future.

Is it even possible to "electrify everything"?

Yes, it is possible to "electrify everything," but achieving full electrification is a complex, long-term endeavor that requires addressing significant technical, economic, and societal challenges. Here’s a breakdown of why it’s feasible and the hurdles that must be overcome:


Why It's Possible

  1. Advances in Renewable Energy

    • Solar, wind, and hydropower technologies are more efficient and cost-effective than ever.

    • The cost of renewable electricity has dropped dramatically, making it competitive with fossil fuels in many regions.

  2. Proven Electrification Success Stories

    • Many cities, industries, and countries have already made strides toward electrification. For instance, Norway is close to having all-electric transportation, and heat pump adoption is rapidly growing worldwide.

  3. Scalable Technologies

    • Electric vehicles (EVs), heat pumps, and industrial electric processes are increasingly available and scalable.

    • Advances in energy storage, such as batteries, are enabling better management of renewable energy’s variability.

  4. Supportive Policies and Incentives

    • Governments are enacting policies to phase out fossil fuel use and support electrification. Examples include bans on gas appliances and subsidies for EVs and renewable energy installations.

  5. Growing Public Awareness

    • People are recognizing the environmental and economic benefits of electrification, leading to increased demand and investment in clean technologies.


Challenges to Overcome

  1. Electricity Demand Surge

    • Electrifying everything will significantly increase electricity demand, requiring major investments in power generation, transmission, and distribution systems.

    • The grid must be upgraded to handle this demand and integrate decentralized energy sources like rooftop solar.

  2. Renewable Energy Scaling

    • To electrify everything, we need enough renewable energy to meet demand reliably. This requires continued investments in wind, solar, hydropower, and advanced storage solutions.

  3. Energy Storage Limitations

    • Renewable sources like solar and wind are intermittent. Large-scale and long-duration energy storage systems are needed to ensure reliability.

  4. Infrastructure Investment

    • Significant financial resources are required to retrofit buildings, install charging networks for EVs, and modernize grids.

    • Upgrading rural and underserved areas may be particularly challenging.

  5. Industrial Electrification Challenges

    • Some industrial processes, like steel production or high-temperature manufacturing, are difficult to electrify and may require breakthroughs in technology (e.g., green hydrogen).

  6. Consumer Adoption and Costs

    • High upfront costs for electric appliances, vehicles, and retrofits can be a barrier.

    • Public acceptance and behavior changes are crucial for widespread adoption.

  7. Material and Resource Constraints

    • Electrification relies on materials like lithium, cobalt, and rare earth elements for batteries and other technologies. Managing supply chains and developing recycling solutions are critical.


Steps Toward Full Electrification

  1. Prioritize High-Impact Areas First

    • Focus on sectors like transportation and buildings, which are easier to electrify and account for significant emissions.

  2. Invest in Grid Resilience and Modernization

    • Build smarter, more robust grids to manage increased electricity demand and integrate renewables.

  3. Innovate and Scale Storage Solutions

    • Invest in advanced battery technologies, grid-scale storage, and alternatives like hydrogen for long-duration energy storage.

  4. Support Policies and Incentives

    • Governments should continue to subsidize clean energy technologies and establish clear timelines for phasing out fossil fuels.

  5. Develop a Circular Economy for Materials

    • Increase recycling of batteries and other components to reduce dependency on new raw materials.

  6. Foster Public-Private Collaboration

    • Partnerships between governments, businesses, and communities can drive innovation, investment, and equitable access to clean technologies.


The Path Ahead

While full electrification is a monumental task, it's achievable with coordinated efforts, technological innovation, and strong policies. Many aspects of electrification are already underway, and continued progress will bring us closer to a fully electrified, clean energy future.

Our perspective on electric vehicles

We don't see these cars as future cars, we see them as today’s cars. 

We also don't consider electric vehicles (EVs) as  "toys for boys" but as one of the best ways of reducing GHG emissions throughout our life.

With this thinking, we will showcase EVs that are within reach of most people (which means pricing from $25K - $70K), available in North America (primarily the US), and are eventually produced, sold, & transported using renewable sources.
 
We won't tolerate arguing about the offerings but kindly suggestions are encouraged. This is not a race to dominance but a race to clean energy and a clean future.

Our energy will focus on these benefits:
  • One pedal drive
  • Regenerative braking
  • Solar vehicle roofs
  • Fast charging and charging ease
  • Running house or electric appliances
  • Logical range
  • Renewable production and transportation
 
We won't focus as much on: 
  • 0 – 60 speed
  • Frunks
  • Audio toys
  • Seat coverings - cloth, leather vegan leather